Consumer tech VC Fund Intuition Emerges as Key Player in B2B Startup Investment Trend

Consumer tech VC Intuition targets innovation gap
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  • Intuition, a new VC fund, focuses exclusively on consumer tech, aiming to address the lack of consumer tech investment in the market
  • General partners of Intuition are Hugo Amsellem and Etienne Boutan, with experience in consumer tech and AI startups
  • Initial fund of €15 million raised by Intuition to invest in consumer startups in Europe and the U.S.
  • Investment thesis highlights the challenges in consumer tech, but also the potential for innovation and success with the current pace of AI development
  • Intuition plans to host events to build a community of consumer tech innovators and investors, following a strategy similar to SaaStr conferences

Investing in Consumer Tech: Introducing Intuition, the New VC Fund

In a landscape dominated by B2B startups, the emergence of Intuition, a consumer tech-focused VC fund, is a breath of fresh air. Founded by Hugo Amsellem and Etienne Boutan, Intuition is set to disrupt the traditional investment scene with its bold approach to backing consumer tech startups.

The Faces Behind Intuition: Hugo Amsellem and Etienne Boutan

Hugo Amsellem, a seasoned investor and former employee of The Family, brings a wealth of experience in consumer tech and influencer culture to Intuition. His insights into the intersection of loneliness, consumer tech, and culture have set him apart in the industry. On the other hand, Etienne Boutan, with a background in professional basketball and AI startups, complements Amsellem’s expertise, making them a formidable team at the helm of Intuition.

The Investment Thesis of Intuition: Focusing on Consumer Tech

Intuition’s investment thesis is straightforward yet revolutionary. Recognizing the lack of emphasis on consumer tech investments in the current market, the fund aims to fill this gap by supporting early-stage consumer startups. Despite the perceived riskiness of consumer-focused ventures, Amsellem and Boutan believe in the untapped potential of this sector, especially with the rapid advancements in artificial intelligence.

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Amsellem acknowledges the challenges faced by consumer startups in generating revenue and competing with tech giants like Meta and Snap. However, he remains optimistic about the innovation and creativity still prevalent in the consumer tech space. Intuition’s strategy of investing between €100,000 and €500,000 at the pre-seed or seed stage reflects their commitment to nurturing the next wave of consumer companies.

Building a Community: The Event Strategy of Intuition

In addition to financial support, Intuition is focused on creating a community of like-minded individuals passionate about consumer tech and culture. By organizing events in collaboration with key VC firms such as Felix Capital, a16z, Greylock, and General Catalyst, Intuition aims to foster a network of innovators and entrepreneurs. This community-driven approach echoes the success of events like Jason Lemkin’s SaaStr conferences, albeit on a smaller scale initially.

The upcoming flagship event at Station F in Paris promises to be a gathering of industry leaders and visionaries, setting the stage for Intuition to make a mark in the consumer tech investment landscape. By combining investments with community-building initiatives, Intuition seeks to differentiate itself and pave the way for the resurgence of consumer tech-focused VC funds.

Intuition’s dedication to consumer tech and culture, coupled with its unique approach to investment and community engagement, positions it as a trailblazer in the evolving VC ecosystem. As the fund continues to grow and expand its reach, it is poised to shape the future of consumer tech entrepreneurship and innovation.

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