- Diddo secures $2.8 million in funding to expand its shoppable TV API for streaming platforms
- Founded in late 2022, Diddo offers an API for integrating shoppable videos, allowing viewers to purchase items from TV shows and movies
- Diddo’s technology uses computer vision AI to identify products on screen, offering lower-priced alternatives for users
- The funding round was led by Link Ventures and includes notable investors like Dante D’Angelo and Erica Lockheimer
- Diddo’s API differentiates itself by embedding computer vision technology within a platform’s video player, enabling seamless commerce integration without disrupting the viewing experience
Diddo’s Shoppable TV API Revolutionizes Streaming Platforms
Diddo, a groundbreaking API for streaming services, is set to transform the way consumers interact with their favorite TV shows and movies. With the ability to make purchases directly from their screens, viewers can now shop for clothing and accessories featured in their favorite content. The company recently announced a significant milestone – securing $2.8 million in seed funding to further develop its innovative shoppable TV API. Let’s delve deeper into how Diddo is changing the game in the world of entertainment and e-commerce.
The Birth of Diddo: A Solution for ‘Selling Sunset’ Fans
Diddo’s journey began in late 2022 when Rishi Nair, Ryan Sullivan, and Pamela Chen founded the company. Initially, Diddo started as a Google Chrome extension designed for Nair’s and Sullivan’s mothers, who were avid fans of the reality TV show “Selling Sunset.” The founders noticed a gap in the market for fans who wanted to emulate the fashion style of their beloved TV stars. This realization sparked the idea for a platform that could seamlessly integrate e-commerce into the viewing experience, thus giving birth to Diddo’s shoppable TV API.
The company’s proprietary computer vision AI technology plays a crucial role in identifying products featured in TV shows and movies. This innovative approach enables viewers to not only purchase exact items but also discover more affordable alternatives. For instance, if a viewer admires Kim Kardashian’s expensive Balenciaga T-shirt but finds it beyond their budget, Diddo’s AI can suggest similar, more cost-effective options. This democratization of fashion and e-commerce within the entertainment realm is what sets Diddo apart from traditional shopping experiences.
Related Video
The Funding Boost and Strategic Partnerships Fuel Diddo’s Growth
Diddo’s recent $2.8 million seed funding round, led by Link Ventures and supported by prominent industry figures like Dante D’Angelo and Erica Lockheimer, marks a significant milestone for the company. This influx of capital will be instrumental in enhancing product development and expanding Diddo’s talented team. The addition of Rob Sussman as COO, a seasoned executive with experience at Sundance and MGM+, further strengthens the company’s leadership.
Moreover, Diddo has already established partnerships with 12 prominent companies, including DailyMotion, Mux, and PlayersOnly, signaling its rapid growth and industry recognition. The company’s engagement with major players like Hulu and Disney underscores the widespread appeal and potential impact of its shoppable TV API across various streaming platforms.
Diddo’s Unique Approach to Shoppable Content
Diddo’s competitive edge lies in its innovative approach to shoppable content integration. Unlike its competitors, Diddo’s computer vision technology operates seamlessly within a platform’s video player, eliminating the need to send video content outside the ecosystem. This streamlined process ensures a seamless transition from content consumption to commerce, enhancing the overall user experience.
To address the challenge of processing computer vision for millions of simultaneous viewers, Diddo adopts a proactive approach. By employing a time-stamped database to record products identified in on-demand content, Diddo minimizes the strain on end users’ devices while ensuring accurate product identification. This efficiency ensures that users can enjoy a seamless viewing experience without disruptions or performance issues.
Furthermore, Diddo’s user-friendly interface eliminates the need for QR codes or intrusive advertisements, allowing viewers to browse and purchase products effortlessly. The integration with major e-commerce platforms like Shopify, Amazon, and WooCommerce streamlines the purchasing process, offering users a convenient and secure checkout experience. Additionally, Diddo leverages user data to recommend relevant products, enhancing personalization and driving repeat purchases on the platform.
Diddo’s shoppable TV API represents a paradigm shift in the way consumers engage with content and make purchases. By seamlessly integrating e-commerce into the viewing experience, Diddo not only enhances user engagement but also opens up new revenue streams for content creators and streaming platforms. With its innovative technology, strategic partnerships, and user-centric approach, Diddo is poised to revolutionize the intersection of entertainment and commerce, paving the way for a more interactive and personalized viewing experience.
Links to additional Resources: