Gavin Williamson Praises Lanistar CEO’s Vision for Expansion and Securing New Funding

• Lanistar CEO, Jeremy Baber, discusses the recruitment of Sir Gavin Williamson for his knowledge of Africa and future target regions.
• Lanistar is expanding into Latin America, specifically targeting Brazil, with plans to launch in Colombia and Argentina.
• The fintech is utilizing influencer marketing, with 1200 social media influencers promoting the brand, aiming to attract half a million customers.
• Lanistar aims to be eco-friendly, pledging to plant a tree for every new customer and offering virtual cards to align with customer values.
• The company is considering a return to the UK market, but is currently focusing on growth in Latin America and seeking new funding for expansion.

Lanistar CEO Jeremy Baber on Gavin Williamson

In a surprising move, Lanistar, the influencer-backed virtual card payment fintech, brought on board Sir Gavin Williamson, the former UK education secretary, to its advisory board. According to Jeremy Baber, Lanistar CEO, Williamson’s recruitment was based on his extensive knowledge of Africa, a key region of interest for the fintech. Baber explains that Williamson’s political background and experience make him a valuable asset in advising Lanistar on targeting specific regions within Africa for expansion.

Lanistar’s Expansion Plans in Latin America

Despite facing challenges in the UK market, Lanistar is now setting its sights on Latin America for growth. Baber, a charismatic Welshman, reveals that the fintech is currently focusing on Brazil, with upcoming launches planned in Colombia and Argentina. The company aims to tap into the vast market of Gen Z and Millennials in Latin America by offering influencer-backed virtual debit cards and integrating with popular payment solutions like Pix and Boleto.

Lanistar’s Marketing Strategy and Customer Growth

To boost its customer base in Brazil, Lanistar is gearing up for a massive influencer marketing campaign. Baber discloses that the fintech will leverage its network of 1200 social media influencers, including renowned figures like footballers Willian and James Rodríguez, to promote the brand. This “roadblock” marketing approach is expected to rapidly increase Lanistar’s customer numbers, with plans to have half a million cards live within a short timeframe.

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Lanistar’s Future Funding and Strategic Shift

Looking ahead, Lanistar is preparing for fresh funding rounds to support its expansion plans. Baber indicates that the company will likely seek between $30 to $50 million in the near term, with a larger three-year fundraise target of $150 to $200 million. The fintech is focused on rectifying past missteps, learning from its experiences, and making strategic appointments to drive growth in key global markets.

Lanistar’s journey, from the recruitment of Gavin Williamson to its expansion into Latin America and plans for new funding, reflects the fintech’s resilience and determination to establish itself as a major player in the digital payments landscape. With a blend of innovative products, strategic partnerships, and a dynamic marketing approach, Lanistar is poised to make waves in the fintech industry on a global scale.