- GoWit retail media has launched a free self-service integration solution, enabling retailers to set up their advertising platform in just 15 minutes.
- The platform offers targeting capabilities for personalized ads, Sponsored Banners, and Sponsored Product Ads to enhance brand visibility and sales.
- Retailers can track campaign performance in real-time using an intuitive dashboard, and the integration process is simplified with a pre-written SDK code library.
- GoWit recently secured $1.3 million in funding to expand its operations across Europe and MENA, building on a previous $1 million investment.
- The automated onboarding process allows retailers to manage their advertising independently, with flexible pricing starting at a free tier, minimizing disruption to existing systems.
GoWit Retail Media: A Game-Changer for Retailers
If you’ve been keeping an eye on the latest trends in the retail world, you’ve probably heard about GoWit retail media and its recent buzz. This AdTech firm has just launched an exciting self-service integration solution that retailers have been eagerly waiting for. Imagine being able to set up a retail media advertising platform in just 15 minutes — and for free! That’s right, folks. GoWit is shaking things up by making retail media more accessible than ever before.
Let’s dive deep into what this means for retailers, how it works, and why GoWit retail media is set to become a staple in the advertising toolkit of brands worldwide.
Quick Set-Up: Retail Media in Just 15 Minutes
One of the standout features of GoWit retail media is its incredible speed. With the new self-service integration, retailers can set everything up in just 15 minutes. Yes, you read that right! In today’s fast-paced digital world, time is money, and GoWit understands that. The process is so straightforward that retailers can skip the lengthy demo sessions and all the back-and-forth communication with the tech team. Instead, they can get right to business.
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So how does it work? GoWit has developed a handy SDK code library that allows retailers to easily integrate its functionalities directly into their websites. By embedding pre-written code, retailers can send requests to GoWit’s ad server, display relevant ads, and track events without the headache of labor-intensive server-side integration. This means retailers can launch ad campaigns and start earning revenue in just a few seconds. Talk about efficiency!
Personalized Advertising: The Key to Success
Another crucial aspect of GoWit retail media is its targeting capabilities. Retailers now have the power to deliver personalized ads to high-intent shoppers using first-party data insights. This means that brands can understand their customers better by analyzing user behavior and preferences, leading to more effective advertising.
With GoWit’s Sponsored Banners and Sponsored Product Ads, brands can boost their visibility and drive up sales. Imagine having the ability to place your ads in front of the right audience at just the right time. That’s the magic of personalized advertising! Retailers can track their campaign performance in real-time, gaining valuable insights that can help them make data-driven decisions and optimize their ad strategies.
Having an intuitive dashboard, access to the Retail Media Academy, and comprehensive documentation ensures that retailers have all the resources they need for a full self-service experience. GoWit retail media isn’t just about throwing ads out there; it’s about smart advertising that connects with real people.
Cost-Effective Solutions: A Win-Win for Retailers
Cost is always a concern for retailers, especially when it comes to advertising. Thankfully, GoWit retail media has got this covered. The company offers flexible pricing tiers, and retailers automatically start on a free tier. This means that retailers don’t need to shell out money to run retail media ads right off the bat. They can experiment and find what works without the risk of financial strain.
Emrah Adsan, Co-founder and CEO of GoWit, emphasizes the impact of this self-service retail media integration solution. He says, “We’re excited to give our customers the tools they need to own their advertising efforts and start generating revenue as fast as possible, with minimal disruption and investment.” This kind of flexibility is a breath of fresh air in an industry that can often feel overcomplicated and expensive.
Gözde Cüvelek, Head of Technology at Modanisa, shared her positive experience with GoWit. She mentioned that the platform delivered a seamless integration while eliminating tech barriers and cutting costs. For brands working with over 650 global partners, this is a game-changer. They can launch ad campaigns in seconds and monetize their platforms instantly.
Funding and Future Prospects: GoWit’s Growth Journey
It’s worth noting that GoWit has just secured $1.3 million in funding to help drive its expansion across Europe and the MENA region. This investment round saw support from existing investors like Formus Capital and APY Ventures, while welcoming new backer DCP. Last year, GoWit raised $1 million, which has already helped the company grow its teams in key markets such as the UK, France, the Netherlands, and the Middle East.
With this influx of capital, it’s clear that investors believe in the potential of GoWit retail media. As the company continues to innovate and expand, retailers can expect even more features and improvements in the future. The retail media landscape is evolving, and GoWit is at the forefront of this transformation.
Moreover, as we look ahead to the 2024 RTIH Innovation Awards, retail media is a key focus area. This event celebrates global tech innovation in a fast-moving omnichannel world, and GoWit’s contributions are likely to be recognized. With entries open across multiple categories, it’s an exciting time for anyone involved in the retail tech space.
Conclusion: Embracing the Future of Retail Media
In conclusion, GoWit retail media is revolutionizing the way retailers approach advertising. With its free self-service integration, personalized advertising capabilities, and cost-effective solutions, it’s a tool that every retailer should consider adding to their arsenal. The ease of setup and the ability to launch campaigns in mere seconds make it an attractive option for brands looking to enhance their visibility and drive sales.
As GoWit continues to grow and evolve, there’s no telling how much further it can push the boundaries of retail media advertising. For retailers, this is an opportunity to embrace the future of advertising with open arms. Get ready to own your advertising efforts and start generating revenue at lightning speed with GoWit retail media!
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