- Skincare brand Uncover secures $1.4 million in second seed funding round led by EQ2 Ventures and IgniteXL Ventures
- Uncover, an African beauty brand based in Kenya, utilizes data and African botanicals like Baobab and Rooibos in its products
- Company expands to Nigeria, Uganda, Ghana, and plans to establish presence in the Democratic Republic of Congo
- Funding to support tech platform development, product launches, market expansion, and data-driven approach for melanin-rich skin
- Uncover aims to prioritize women of color, with global demand for its products and partnerships in diaspora markets
Skincare Brand Uncover Secures $1.4 Million in Second Seed Funding Round
In the world of beauty and skincare, diversity and inclusivity have become increasingly important. Skincare Brand Uncover, an African beauty brand, has recently made waves by successfully closing its second seed funding round, raising an impressive $1.4 million. This funding round was led by EQ2 Ventures and IgniteXL Ventures, with additional participation from Chui Ventures, Samata Capital, and Altree Capital. Uncover, based in Kenya, has been gaining recognition for its innovative approach to skincare, particularly tailored for women of color.
Revolutionizing Skincare with Data and Innovation
Uncover sets itself apart by leveraging data and technology to create skincare solutions that cater specifically to melanin-rich skin. The brand incorporates leading K-Beauty technology and blends it with African botanicals such as Baobab, Argan, and Rooibos to develop safe and nourishing products for women. This unique fusion of technology and natural ingredients has resonated with consumers not only in Africa but also within diaspora populations globally.
Sneha Mehta, Co-Founder and CEO of Uncover, emphasized the brand’s mission to prioritize women of color who have historically been underrepresented in the beauty industry. By focusing on testing products on women in Africa and utilizing a data-driven approach, Uncover aims to address the diversity and inclusion gaps prevalent in the skincare market. The recent funding injection will further support Uncover in expanding its tech platform, launching new products, and venturing into new markets.
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Global Expansion and Community Engagement
Uncover has made significant strides in its expansion efforts, with a presence in Nigeria, Uganda, and most recently Ghana. The brand is also eyeing a potential entry into the Democratic Republic of Congo (DRC) market. The company’s commitment to leveraging data for personalized skincare solutions has garnered a loyal following, with a digital community of over 200,000 women across multiple countries.
Jade Oyateru, Co-Founder and COO of Uncover, expressed excitement about the partnership with investors who share the brand’s vision for inclusive skincare solutions. The funding secured will enable Uncover to diversify its product portfolio, enhance its technology infrastructure, and reach a broader consumer base seeking personalized skincare options. Uncover’s revenue has grown exponentially over the past two years, driven by its expansion into new markets and the introduction of data-driven products tailored for melanin-rich skin.
Empowering Women Through Innovative Skincare Solutions
Uncover’s success story underscores the growing demand for skincare brands that prioritize diversity, inclusion, and personalized solutions. The brand’s commitment to representing a wide spectrum of skin tones and catering to the unique needs of women of color has resonated with consumers worldwide. By combining technology, data, and natural ingredients, Uncover is at the forefront of a movement to redefine beauty standards and empower women to embrace their natural beauty.
Uncover’s recent funding milestone is not just a financial achievement but a testament to the brand’s mission to revolutionize the skincare industry. With a focus on innovation, inclusivity, and community engagement, Uncover is poised to continue its growth trajectory and make a lasting impact on the global beauty landscape. Stay tuned for more exciting developments from Skincare Brand Uncover as they pave the way for a more diverse and inclusive future in skincare.
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