- Laws of Motion secures $5 million in seed funding for AI FitTech licensing
- Funding from Corazon Capital, The Scout Program at Sequoia Capital, and others
- Expansion planned for AI sizing technology licensing solution
- Company aims to revolutionize fashion industry with size-inclusive approach
- New SaaS offering to enhance customer experience and reduce returns
Laws of Motion Secures $5 Million in Seed Funding for AI FitTech Licensing
In the realm of retail technology and innovation, Laws of Motion has made significant strides by securing $5 million in seed funding for its AI FitTech licensing solutions targeted towards brands and retailers. This funding round was led by Corazon Capital, with additional contributions from The Scout Program at Sequoia Capital, Leadout Capital, and prominent figures in the consumer tech and fashion industry. Notable investors include Raine Group Senior Consumer Advisor Eva Jeanbart-Lorenzotti and John Howard, Co-Managing Partner of Irving Place Capital.
Founded in 2019, Laws of Motion initially positioned itself as a direct-to-consumer fashion brand with a keen focus on AI sizing technology. The company’s primary goal is to revolutionize the fashion industry by promoting size and shape inclusivity, enhancing the personalized shopping experience for customers, and reducing the environmental impact associated with fast fashion practices such as size sampling and returns. Leveraging extensive data on women’s bodies accumulated over years, Laws of Motion has developed sizes ranging from 00 to 40 that cater to a diverse range of body shapes.
Expanding Beyond Direct-to-Consumer Business
With the infusion of $5 million in seed funding, Laws of Motion is now poised to expand its horizons beyond its direct-to-consumer roots. The company is set to introduce an AI sizing technology licensing solution that will enable other brands to leverage its innovative technology for enhancing their customer experience and refining their size offerings based on real-time data insights. This move marks a significant evolution for Laws of Motion, as it transitions from a standalone fashion brand to a provider of cutting-edge fit technology solutions for the broader retail landscape.
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Carly Bigi, the Founder and CEO of Laws of Motion, expressed enthusiasm about the company’s foray into the licensing space, stating, “Our AI sizing technology was built in an apparel brand, for apparel brands, and we’re excited to now offer our solution to other brands that want to give their customers a better experience and take a data-driven approach to refining and expanding their size offerings.”
Empowering Brands with AI Sizing Technology
The newly unveiled SaaS offering from Laws of Motion empowers brands to seamlessly integrate AI sizing technology into their online platforms, including websites and mobile apps. By providing real-time access to performance dashboards that track key metrics such as conversion rates, size sampling, and return rates, Laws of Motion equips brands with actionable insights to optimize their sizing strategies and drive business growth. This data-driven approach sets a new standard in the apparel industry, where technological advancements have often fallen short of delivering tangible benefits to both customers and retailers.
Sam Yagan, Co-Founder and Managing Director at Corazon Capital, highlighted the transformative potential of Laws of Motion’s fit technology, noting, “The technologies that have tried to enter the market haven’t delivered quantitative results. We’ve long searched for a fit technology that actually worked and resulted in lower returns. What Carly and her team have built works and their pay-for-performance model proves it.”
Future Outlook and Continued Innovation
Looking ahead, Laws of Motion remains committed to innovation and growth on multiple fronts. In addition to its AI FitTech licensing solutions, the company continues to invest in its direct-to-consumer fashion brand as an R&D incubator. Recent initiatives include the launch of a “everything but the dress” bridal collection, aimed at offering inclusive options for brides of all shapes and sizes. Furthermore, Laws of Motion is exploring new product categories and features to further enhance the functionality and accuracy of its AI sizing technology.
As Laws of Motion paves the way for a more inclusive and data-driven approach to sizing in the fashion industry, its impact is poised to resonate globally. By leveraging AI technology to revolutionize how brands interact with customers and optimize their size offerings, Laws of Motion is spearheading a new era of innovation and efficiency in the retail landscape.
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